- Does your facility do what it was designed to do?
- Does it provide the greatest versatility for the space provided?
- Is your facility user friendly?
- Who will be using it?
- Do people enjoy using the space?
- Is it motivating?
- Is it the only fitness facility that people will need?
The answers to all of these questions and more are very important in maximizing the utility of your fitness centre.
Rarely do property owners take these factors into consideration when designing their faciity (or allowing an equipment company to design it). Really, if you are going to spend any money on a fitness centre, you may as well have that money applied in the most effective manner.
By Considering the questions listed above, you will ensure that your final product fits both the needs and desires of you and your target demographic.
At FRESH! we find that most often, developers include a fitness centre because they know how important these amenities are to prospects (see sidebar), yet the design is generally left to architects and equipment companies who fail to consider most of these important points. Even if they may ask the questions, most of these people lack the knowledge and experience to effectively implement the necessary changes.
The traditional fitness centre model provides a decent sales tool that works until the facility is actually built. It is at this point when tenants realize how poorly designed the space is and that they will need an external gym membership to meet their needs.
Developers are then in the position of having spent a considerable sum of money and allocated space to a facility that is used as a "last resort" by tenants.
With the foresight and innovation provided by the team at FRESH! these common scenarios can be eliminated completely. Your facility will then be a jewel that adds tremendous long-term value to the entire property!
Contact us to book an introductory meeting. We will demonstrate how your facility can save you time, money, space, AND Attract more tenants!
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